This is a very timely article for anyone thinking about how they will maintain sales during the current COVID19-induced recession.
Yes it is important to promise high customer-service levels, but you need to really understand what this will actually mean to your supply chain and will it achieve the bottom line result you expect? In this current business environment no one can afford to over-promise and under-deliver.
How will your supply chain, and hence business perform? What do you need to do to achieve the levels of customer service that you are promising?
